Welcome to the neighborhood.
Strange Trails is a mixture of an anthem and a partnership. It's the story of two people who want to give businesses access to a better brand process without all the agency overhead, excessive costs, and never-ending timelines.
It's right brain meets left brain. It’s a creative dreamer meets analytical planner.
And it’s a good place to start (or re-start), no matter how long you've been in business.
A little more about your guides:
The Regular Story
James is a marketing consultant with a multitude of experience in digital marketing transformation, strategy, inbound and outbound marketing, eCommerce, social media, marketing automation, customer relationship management systems, brand strategies, events and direct marketing. He has worked in both B2B and B2C environments, with companies ranging in size from start-up to enterprise. James' main goal is to be at the center of his client's marketing efforts, and to constantly and consistently move them forward.
The Strange Story
James wandered in and out of the 'traditional workforce' while traveling around the world in various marketing leadership positions. He constantly wondered if he had what it took to make it on his own. He asked himself, "What could I do really well with only a day's notice and still be able to sleep the night before?" It was obvious. Branding. Telling stories. Understanding people and companies. And then deliver that brand to the marketplace. James no longer wonders about being on his own anymore...
Bonus points: he can choose whom to partner with. People like Katie Robleski, other up-and-coming marketing experts, and, of course, clients. The right fit is crucial...and particularly important to him.
James has a technical aptitude for all things Digital Marketing, so if you've already got a brand that's tight, but need someone to help with marketing, check out his other venture here: www.strategicdigitalmkting.com
The Regular Story
Katie is a brand consultant, designer, and website maker for a vast variety of client-types from big corps to non-profits, from B2B to eCommerce. With a long history in both traditional print advertising design and digital architecture, Katie leverages her diverse portfolio of knowledge to improve the brands and marketing experiences for her clients' users and customers through workshops, exercises, and open dialogue.
The Strange Story
Katie jumped out of the 'traditional workforce' a couple years ago to pursue the wild world of solo-preneurism. Without a single client on the docket, she took the leap the best way she knew how: let the magic feather go and don't look back. Katie started As The Crow Designs to get closer to clients and their needs without all the overhead, bureaucracy, and politics that come with agency-life. No offense, agency-life. You're killin' it out there, so you do you.
While she still runs her one-woman design shop that typically helps clients with rush projects, AND travels the country to moonlight as a night photographer with her husband, Katie just couldn't say no to partnering up with her old colleague and friend James to bring Strange Trails to life.
Ok, let's walk the talk.
We've studied the nebulous mass of modern marketing concepts and done our time in traditional environments, but we've escaped the box to bring you to the stuff that really works:
...the tools that uncovers your better brand story,
...that engaging story which draws people in,
...the very people who are your people and just gotta have what you’re selling.